An HBO streaming service that does not require an associated cable subscription is coming in mid-October, according to Variety. The rollout is confined to only a few European countries, but it’s an embrace from Time Warner to cord-cutters that non-HBO customers have long sought.

The service, named HBO Nordic AB, will allow customers in Sweden, Norway, Finland, and Denmark to stream subtitled versions of the same content available in the US. Original series like Game of Thrones and Boardwalk Empire, as well as movies that are featured by the channel, will be streamable at

As a standalone streaming service, HBO Nordic AB will cost 10 euros (about $12.50) per month, and HBO will also remain as an add-on service to regular cable subscriptions. Despite the similarity of the streaming service to Time Warner’s mobile streaming apps in the US named HBO Go, the company won’t carry over the brand internationally.

Variety points out that HBO does currently have a “standalone digital product” in Poland, but its reach is small. HBO’s expansion in Europe comes shortly after Netflix announced plans to service the area with its own, broader streaming catalog.

Let’s hope they expand this to the US. It could be the turning point for unbundled, over-the-top TV in the US.

This is an important move.  Hope it’s not a false alarm.

(via emergentfutures)


  1. criada reblogged this from emergentfutures and added:
  2. sockparade reblogged this from emergentfutures and added:
    This is an important move. Hope it’s not a false alarm.
  3. emergentfutures reblogged this from stoweboyd
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